Implications for developers and housing providers:
This
new flexible approach to urban design will see some developers benefiting. We anticipate
that this report will result in changing land values some sites may experience a
large uplift in value. Those developers who can prove that they can achieve better design
and a different style of development will win the big prizes.
The Urban Task Force has offered a challenge to developers and housing providers. It has
suggested that much higher densities can be achieved if more sophisticated urban design
skills are used. It calls for spatial design schemes which can prove their quality in
three dimensions and it calls for a new breed of urban design architects like
Shillam+Smith to address that need.
Opportunities:
Land
values will change
Changes in policy will effect the value of sites.New Skills
High
density urban design requires new skills and new house types. House types which were
designed to achieve low densities are no longer appropriate. Developers must have in their
repertoire new higher density house types and flats. Many housing providers are unlikely
to have the in-house skills to deliver this new, more intensive design themselves.
Developers who can offer local authorities high quality spatial development plans will be
well placed in partnerships with local authorities.
New markets
Demographic
statistics would suggest that the three bedroomed detached house will no longer form the
bulk of the market. Though a traditional style of house may still represent an aspiration
for many people, family circumstances will dictate that new forms of housing could become
popular. This will be linked to what people can afford and how far they are prepared to
commute.
New House Types
Consider a
wider variety of house types than you currently expect. For example single person housing,
shared student style living, group homes for single parents. Housing for the
elderly or infirm and live/work units.
We anticipate the extension of loft-style shell evelopments into other market areas.
However all these new markets will need new types of financing. (Partnerships in the
currently competitive mortgage market will be needed.)
Size
Our recent survey of housing need in Birmingham revealed that a major priority for many
people is space. This can be provided with larger, less finished units, or by designing
extendible units. In dense urban neighbourhoods like Manhattan people advertise
accommodate by the square foot. Lofts are already advertised in this way. How soon before
this fashion filters to the rest of the housing market?
Gardens in the air
New density
of development inevitably means that not everyone will have access to a private garden.
High density developments which provide a terrace or roof garden will command an
increasingly higher premium. High quality public space should be within five minutes walk.
Parking
The cost to
a development of providing on site parking and garaging will be reduced if on-street
parking can be provided. Echelon parking on suitably widened streets can usually
accommodate all but the densest of developments. It should be noted that many local
authority housing schemes of the 60s and 70s had underground parking which has
since become un-used. Offering to bring such parking back into use in an adjacent area
could free up street parking for a new scheme.
Threats:
New house types
Many
developers will have to throw away their old house types. They are no longer relevant.
Where a planning permission for housing exists, a new density will be expected. Look at
some of our recent designs to see how we are increasing density without reducing
saleability.
Higher development
costs
The cost of
making planning applications and the design work needed to achieve planning permission
will go up. Better quality, more intensive design, costs money. However quality design can
reach new and profitable markets. More intensification of development can lead to higher
development profit.
Our Advice:
Review land holdings now
It may be
appropriate to make new acquisitions or release land.
Sites with existing development may become suitable for intensification. Suburban style
developments in urban areas i.e. those with a population over 5000 will become potential
areas for intensification. Review development plans for current projects. Most LA urban
development plans already allow exceptions for higher density development - in
appropriate situations In our view The Urban Task Force report has changed the
definition of where such intensification is appropriate.
Undertake market
research
Do you
really know what home buyers want? Look at the demographics.
Pilot projects
The problem
for many home buyers is that there is very little to chose between speculative housing.
Expectation is restricted by what is available. Test the market with pilot projects -
possibly the only way to try out new forms.
Inform your investors
Without
development funding these projects can not go ahead. Financiers, shareholders, banks,
Housing Corporation and English Partnerships all have a role and need to be convinced.
At the centre of the national design framework should be the policy to promote
compact polycentric towns and cities made up of neighbourhoods comprising a mix of uses
which promote the efficient use of resources and which prioritise sustainable modes of
transport.
Urban Task Force
Now read what we think the implications are for local authorities
or see some Shillam+Smith case
studies.
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